look good.
do good.
A sustainable way
to enjoy fashion
The Challenge
Over 55 million tonnes of new polyester and cotton are produced every year to make our clothing and textiles. Simultaneously, over 50 million tonnes of textiles go to landfills or are incinerated – we’re throwing away almost as much as we’re making!
The Challenge
our
vision
Our vision is to lead the change in our community towards sustainable fashion.
Creating an online community of like-minded people willing to reduce and re-use clothes. Also providing content to learn how their fashion choices impact the environment and society.
Reduce textile waste by extending the life of clothing.